Are You Using People-like-them?

When a significant event happens to a person, they want information immediately. Not just published information, but real, relevant information. Often times this information does NOT come from your nonprofit, the media, or other publishing organizations, instead, and just as easily, it can come from people just like you.

Check out this video uploaded to the net with tips about how to apply makeup when you go through chemotherapy.

It turns out that sometimes to most relevant resource from information that your constituents need, will NOT come from you or your organization. It will come from "people like them". Not only is it easy for "people like them" to create material, but it turns out the people also TRUST "people like them/me" more than anybody else.

So, how are you leveraging your "people like them"?